The free version of Semrush offers basic features for SEO and marketing. Yet, it has several limitations that users must know.
Semrush is a popular tool for SEO and digital marketing. Many beginners start with its free version to explore its capabilities. While the free plan provides a good start, it lacks many advanced features. These missing features can limit your ability to fully optimize your website and online presence.
Understanding these limitations can help you decide if you need the paid version. In this blog, we will explore the specific restrictions of the free Semrush version. This will help you make an informed decision about whether to upgrade. Let’s dive in and uncover what the free version doesn’t offer.

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Free Version Overview
Semrush is a powerful tool for digital marketers, offering a wide range of features for SEO, content marketing, and competitive analysis. The free version of Semrush provides a taste of its capabilities, but it does come with certain limitations. This overview will help you understand what the free version offers and where it falls short.
Key Features
The free version of Semrush includes several key features, but with restricted access compared to the paid versions. Below are some of the main features available:
- Keyword Research: You can perform keyword research, but the number of queries per day is limited to 10.
- Domain Analysis: View basic domain analytics, but you are limited to 10 requests per day.
- Site Audit: Conduct a site audit to identify SEO issues, but the report is limited to 100 pages.
- Backlink Analysis: Access to backlink data is available, but the results are capped at a certain number.
- Position Tracking: Track your website’s ranking for a limited number of keywords.
Feature | Free Version Limitations |
---|---|
Keyword Research | 10 queries per day |
Domain Analysis | 10 requests per day |
Site Audit | 100 pages per report |
Backlink Analysis | Limited results |
Position Tracking | Limited keywords |
Although the free version provides access to these features, the limitations can be restrictive for more extensive SEO and marketing campaigns. It’s useful for getting a basic understanding but may not be sufficient for in-depth analysis.
User Experience
The user experience of the free version of Semrush is intuitive and user-friendly, but certain constraints can affect usability. Here are some aspects of the user experience:
- Dashboard: The dashboard is clean and easy to navigate, but limited in scope. You can see an overview of key metrics but detailed insights require a paid plan.
- Reports: Generating reports is straightforward, yet the limited number of pages and data points can be frustrating for comprehensive analysis.
- Data Accuracy: The data provided is accurate, but the restrictions on the number of queries and requests may lead to incomplete insights.
- Learning Curve: The platform is designed to be accessible for beginners, though the restrictions may prompt users to upgrade sooner than they might like.
Using the free version feels like a teaser of what Semrush can fully offer. While you get to experience the core functionalities, the limitations often remind you of the potential benefits of upgrading to a paid plan.
Overall, the user experience of the free version is positive but somewhat limited. It provides a good starting point for those new to SEO tools but may not meet the needs of more advanced users.
Limitations On Keyword Research
The free version of Semrush offers a range of tools for digital marketers. Yet, it has several limitations, especially in keyword research. These restrictions can hinder your ability to gather comprehensive data and insights. Below, we explore the specific limitations on keyword research in the free version of Semrush.
Data Access Restrictions
One of the main limitations of the free Semrush version is the restricted access to data. Users on the free plan face several constraints:
- Limited Keyword Results: The free version only provides a handful of keyword suggestions. This limits your ability to discover a wide range of relevant keywords.
- Restricted Historical Data: Access to historical data is very limited. You cannot analyze trends over a long period.
- Limited Metrics: Important metrics such as keyword difficulty, CPC, and competition level are often inaccessible. You might see some data, but it’s not comprehensive.
For example, while a paid plan might show the following data:
Keyword | Search Volume | Keyword Difficulty | CPC |
---|---|---|---|
best SEO tools | 10,000 | 70% | $5.00 |
free keyword research | 5,000 | 60% | $3.50 |
The free version might only show:
Keyword | Search Volume |
---|---|
best SEO tools | 10,000 |
free keyword research | 5,000 |
This restricted data access can make it challenging to make informed decisions about keyword targeting and strategy.
Volume Limitations
Another significant limitation is the volume of queries you can perform. The free version imposes strict limits on the number of searches you can conduct:
- Daily Query Limits: You can only perform a set number of keyword searches per day. This can be a bottleneck if you need to conduct extensive research.
- Project Restrictions: The free plan often limits the number of projects you can create. This makes it hard to manage multiple campaigns.
- Limited Reports: You can only generate a limited number of reports. This hampers your ability to analyze and distribute your findings.
Here’s a comparison table to illustrate the difference between free and paid versions:
Feature | Free Version | Paid Version |
---|---|---|
Daily Keyword Searches | 10 | Unlimited |
Projects | 1 | Unlimited |
Reports | 5 | Unlimited |
These volume limitations can significantly slow down your research process. For instance, if you need to analyze multiple keywords for a campaign, you may find yourself hitting the daily limit quickly. This means you’ll have to wait until the next day to continue your work.
In essence, the volume limitations of the free Semrush version can be a major hindrance. They restrict your ability to perform thorough keyword research efficiently.
Site Audit Constraints
The free version of Semrush is a powerful tool for many digital marketers. Yet, it comes with several limitations that could affect your site’s performance insights. One of the major constraints is the Site Audit feature. This tool helps identify issues on your website, but the free version has significant restrictions. Let’s explore the specific limitations under the ‘Crawl Limitations’ and ‘Report Depth’ categories.
Crawl Limitations
The free version of Semrush limits the number of pages you can crawl. This means you might miss out on crucial insights about your website. Here are some specific limitations:
- 100-page limit per audit: This restriction can be a big issue for large websites. Important pages might not get crawled, leaving potential problems undetected.
- Limited crawl frequency: You can only run a limited number of site audits per month. This can be problematic if you frequently update your site and need constant monitoring.
These crawl limitations can hinder your ability to maintain a healthy website. A comprehensive audit is crucial for identifying issues like broken links, duplicate content, and slow-loading pages.
Consider this table for a quick overview:
Feature | Free Version | Paid Version |
---|---|---|
Crawl Limit | 100 pages | Up to 100,000 pages |
Audit Frequency | Limited | Unlimited |
Report Depth
The depth of reports in the free version is another significant limitation. Detailed reports are essential for understanding the full scope of your site’s issues. Here are some constraints you will encounter:
- Basic error reports: The free version provides only basic reports. It might not cover all the issues your site faces.
- Limited data points: You get access to fewer data points. This makes it harder to get a complete picture of your site’s health.
These limitations can impact your ability to make informed decisions. Without detailed reports, you might overlook critical issues. This can affect your site’s performance and rankings.
Here’s a quick comparison:
Feature | Free Version | Paid Version |
---|---|---|
Report Detail | Basic | Comprehensive |
Data Points | Limited | Extensive |
Opting for the paid version can give you access to more detailed and comprehensive reports, helping you to better understand and resolve issues on your site.

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Competitive Analysis Restrictions
Semrush is a powerful tool for SEO and digital marketing professionals. The free version offers valuable insights, but it has limitations, especially in competitive analysis. These restrictions can impact how effectively you can analyze your competitors. Let’s dive deeper into these competitive analysis restrictions.
Data Granularity
The free version of Semrush provides basic data, but it lacks the granularity needed for in-depth competitive analysis. You get a general overview, but the detailed metrics are limited. This can hinder your ability to make informed decisions.
Here are some key limitations in data granularity:
- Keyword Data: The free version offers a limited number of keyword suggestions and lacks detailed metrics like keyword difficulty.
- Traffic Insights: You get an overview of traffic, but specific traffic sources and detailed engagement metrics are restricted.
- Backlink Data: The backlink data in the free version is not comprehensive. It provides a basic count, but not the detailed analysis of backlink quality or anchor texts.
For a clearer picture, here’s a table comparing data granularity between the free and paid versions:
Feature | Free Version | Paid Version |
---|---|---|
Keyword Suggestions | Limited | Extensive |
Traffic Sources | Basic Overview | Detailed Insights |
Backlink Analysis | Basic Count | Comprehensive Analysis |
Comparison Tools
The free version of Semrush also limits your access to powerful comparison tools. These tools are essential for understanding how your site stacks up against competitors. Without full access, your competitive strategy might lack depth.
Key comparison tool limitations include:
- Domain vs. Domain: The free version restricts the number of domains you can compare simultaneously, impacting your ability to analyze multiple competitors at once.
- Keyword Gap Analysis: You get a basic view, but the detailed analysis showing keyword opportunities and gaps is limited.
- Backlink Comparison: Comparing the backlink profiles of multiple competitors is restricted, limiting insights into their link-building strategies.
Here’s how the comparison tools stack up between the free and paid versions:
Tool | Free Version | Paid Version |
---|---|---|
Domain vs. Domain | Limited to 1 domain | Multiple domains |
Keyword Gap Analysis | Basic view | Detailed analysis |
Backlink Comparison | Basic comparison | Comprehensive comparison |
Backlink Analysis Limits
The free version of Semrush offers many useful tools. But, it has some limitations. One of the main drawbacks is in backlink analysis. Understanding these limits can help you decide if the free version meets your needs or if you need to upgrade.
Data Availability
When using the free version of Semrush for backlink analysis, data availability is limited. This means you might not see all the backlinks pointing to your site. The free version only shows a small sample of backlinks. This can be frustrating if you need a complete picture of your backlink profile. Key points to consider:
- Limited Results: You will see only a few backlinks, not the full list.
- Sampling Issues: The sample may not represent the actual backlink profile.
- Data Gaps: Important backlinks might be missing from the sample.
To illustrate, let’s look at a comparison between the free and paid versions:
Feature | Free Version | Paid Version |
---|---|---|
Number of Backlinks | 10 | Unlimited |
Historical Data | None | Available |
Backlink Updates | Monthly | Daily |
These limits can hinder your ability to perform a thorough backlink analysis. For a deeper understanding of your backlink profile, the paid version is necessary.
Link Context
Another limitation of the free version is the lack of link context. Link context is crucial for understanding the quality and relevance of your backlinks. Without it, you may not know which links are helping or hurting your SEO. Here are some key areas where link context is missing:
- Anchor Text: The free version does not show the anchor text of backlinks.
- Link Placement: You cannot see where the link is placed on the referring page.
- Referring Domain Quality: Limited information on the quality of the referring domains.
For example, knowing the anchor text helps in understanding the keywords associated with your backlinks. This is important for keyword strategy. Additionally, seeing link placement helps determine the link’s value. Links in the main content are more valuable than those in the footer or sidebar.
Here is a quick comparison:
Feature | Free Version | Paid Version |
---|---|---|
Anchor Text | Not Available | Available |
Link Placement | Not Available | Available |
Referring Domain Quality | Basic | Detailed |
Understanding link context is essential for a comprehensive backlink analysis. The free version’s limitations can make it harder to assess the impact of your backlinks on your SEO efforts.
Content Marketing Features
The free version of Semrush offers some useful tools for content marketing. Yet, it also has several limitations. These limitations can impact how effective your content marketing strategy is. This section will explore the content marketing features of the free version, focusing on Content Ideas and SEO Suggestions.
Content Ideas
Generating content ideas is crucial for any content marketing strategy. The free version of Semrush offers limited access to this feature. You can only generate a small number of content ideas. This can be a problem for those who need a constant flow of new topics.
Here are some limitations to consider:
- Limited keyword searches per day
- Restricted access to popular topic trends
- Fewer content recommendations
These limitations mean you might miss out on some valuable insights. For example, you won’t have access to comprehensive topic research. This can make it harder to find new content ideas that resonate with your audience.
Let’s look at a comparison table to understand better:
Feature | Free Version | Paid Version |
---|---|---|
Keyword Searches | 10/day | Unlimited |
Topic Trends | Limited | Full Access |
Content Recommendations | Basic | Advanced |
The table shows that the free version has significant limits. These limits can hinder your ability to produce engaging content consistently.
Seo Suggestions
SEO suggestions are vital for improving your content’s visibility. The free version of Semrush provides basic SEO suggestions. But, these suggestions are often not enough for a comprehensive SEO strategy.
Some specific limitations include:
- Basic on-page SEO recommendations
- Limited access to backlink analysis
- Restricted competitor analysis
These restrictions can impact your content’s ranking on search engines. For instance, the basic on-page SEO recommendations might miss some critical elements. Limited backlink analysis means you can’t fully understand your backlink profile. This can affect your site’s authority.
Here’s a breakdown of the features:
Feature | Free Version | Paid Version |
---|---|---|
On-Page SEO | Basic | Comprehensive |
Backlink Analysis | Limited | Full Access |
Competitor Analysis | Restricted | Advanced |
The table highlights the significant differences in SEO suggestions. The free version provides a foundation. Yet, it lacks the depth needed for a thorough SEO strategy.
Export Options
Semrush is a powerful tool for SEO and digital marketing. The free version of Semrush, though helpful, has some limitations. One significant limitation is in the area of export options. Exporting data is crucial for analysis, reporting, and sharing. Understanding the restrictions on file formats and data volume in the free version can help you make an informed decision.
File Formats
The free version of Semrush limits the file formats you can use to export data. This can be a drawback for users needing versatility in their reports. In the free version, you can export data mainly in CSV format. While CSV is functional, it has its limitations:
- Lacks formatting: CSV files do not support advanced formatting options like colors, fonts, and borders.
- Compatibility issues: CSV files may not always open correctly in all spreadsheet software, especially with non-English characters.
For more advanced file formats like Excel (XLSX) or PDF, you would need to upgrade to a paid plan. These formats offer better readability and are more suitable for professional reports. Here is a quick comparison:
Feature | CSV | XLSX | |
---|---|---|---|
Formatting Options | Limited | Extensive | Extensive |
Compatibility | Variable | High | High |
Presentation Quality | Basic | Professional | Professional |
These limitations make the free version less ideal for users needing polished, well-formatted reports for clients or team members.
Data Volume
Another major limitation in the free version of Semrush is the volume of data you can export. This can significantly hinder your ability to conduct extensive analysis. The free version restricts how much data you can export at a time:
- Limited rows: You can only export a small number of rows per report.
- Sampling: The data you get might be a sample rather than the complete dataset.
For instance, if you are analyzing keyword data, you might only get the top 10 or 20 rows. This can be restrictive if you need a more comprehensive overview. Here is a brief comparison:
Plan | Data Rows per Export |
---|---|
Free | 10-20 |
Pro | Up to 10,000 |
Guru | Up to 30,000 |
This limitation means you cannot dive deep into data analysis without upgrading. Businesses that rely heavily on data for decision-making will find this restriction challenging. To get the most out of Semrush, especially for large datasets, a paid plan is often necessary.
Comparison With Paid Plans
Semrush is a powerful tool for SEO, but the free version has its limitations. Understanding these limitations is crucial, especially when comparing the free version with the paid plans. Knowing what you get for free versus what you get with a subscription can help you make an informed decision.
Feature Set Differences
The free version of Semrush offers a limited set of features. While it provides basic access to some of its tools, many advanced features are locked behind a paywall. Here are some key differences:
- Keyword Analysis: The free version allows you to perform a limited number of keyword searches per day. Paid plans offer unlimited searches and more detailed keyword metrics.
- Domain Analytics: With the free version, you can analyze a limited number of domains. Paid plans offer comprehensive domain analysis, including historical data and more metrics.
- Projects: The free version lets you create only one project. Paid plans allow multiple projects with advanced tracking and reporting features.
- Backlink Analysis: The free version provides a snapshot of backlinks. Paid plans offer in-depth backlink analysis, including competitor backlink data.
To illustrate, here’s a comparison table highlighting some of the key feature differences:
Feature | Free Version | Paid Plans |
---|---|---|
Keyword Searches | 10 per day | Unlimited |
Domain Analytics | Basic | Advanced |
Projects | 1 | Up to 50 |
Backlink Analysis | Basic | In-depth |
These differences make it clear that the free version is suitable for basic tasks, but for more comprehensive analysis, a paid plan is necessary.
Value For Money
Evaluating the value for money is essential when considering a paid Semrush plan. The free version, while helpful, has significant limitations that can hinder your SEO efforts. Paid plans, though an investment, provide extensive tools and data that can enhance your strategies.
Here are some benefits of the paid plans:
- Comprehensive Data: Get access to exhaustive data that can help you understand your market better.
- Advanced Tools: Utilize advanced tools for keyword research, competitor analysis, and backlink audits.
- Increased Limits: Perform unlimited searches and analyses, which is crucial for larger projects.
- Support and Training: Access premium customer support and educational resources.
To put it into perspective, consider the cost-benefit ratio:
Aspect | Free Version | Paid Plans |
---|---|---|
Cost | Free | Starting at $119.95/month |
Data Access | Limited | Extensive |
Support | Basic | Priority |
Features | Basic | Advanced |
While the free version can help you get started, investing in a paid plan can provide a significant return on investment by offering more comprehensive tools and insights.

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Frequently Asked Questions
What Features Are Limited In Semrush’s Free Version?
The free version of Semrush limits access to advanced features. You can perform only a few searches daily. Access to detailed reports is restricted.
How Many Searches Can I Perform Daily?
With the free version, you can perform up to 10 searches daily. This limits extensive keyword research and competitive analysis.
Can I Access All Seo Tools In The Free Version?
The free version offers limited access to SEO tools. Many advanced tools and features are reserved for paid plans.
Are There Restrictions On Keyword Tracking?
Yes, you can track only a few keywords in the free version. For extensive tracking, a paid plan is required.
Conclusion
The free version of Semrush offers valuable tools. Yet, it has limits. Users get fewer features. Daily searches are restricted. Historical data is not available. Competitor analysis is limited. These restrictions impact deep research. Consider upgrading for more benefits. Choose based on your needs.
Analyze what matters most. Make an informed decision. Happy researching!